Data Protection Law

The UAE Cabinet issued its highly anticipated Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data (PDPL). The PDPL is one of the first projects of UAE’s legislative reform and will come into effect on 2 January 2022. Executive regulations are due to be issued by 20 March 2022.

The UAE’s government has long been devising a comprehensive data protection law to elevate its data handling and protection standards as per international best practices. The Cabinet realizes that in an era where customers, consumers, and governments increasingly value data privacy and its handling process, personal data protection is paramount.

The PDPL provides a legal framework to ensure the confidentiality and security of personal information while emphasizing the rights and duties of all concerned parties.

01. Сhallenge

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

  • the organization is just beginning to operate in the market, implementing some projects. Our team of global experts help you achieve sustainable, organic growth by focusing on three critical building blocks.
  • there are projects that require temporary expansion of the marketing department. Customer-focused businesses build a virtuous cycle we call the "customer wheel." We help you at every stage of growth, developing custom solutions and collaborating with all levels of your organization.
02. Solutions

What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology. Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

03. Results

A utility company was steadily losing customers as consumers gained the right to select their energy supplier. To boost loyalty, we helped the company transform its culture to be intensely customer-focused.

We helped a global technology company that specializes in software to reduce the complexity and mystery around their pricing strategy. The work helped generate millions more in income each year. We helped a multibillion dollar global technology giant simplify structures, save millions in costs, and create better-prepared sellers with more time for customers. We helped a multibillion dollar global technology giant simplify organizational structures, save millions in costs.